Case Studies

Marketing Agencies Association


To grow the next generation of leaders for the marketing communications industry

Agency People Programme

  • Creative workshop with MAA to identify potential elements of a programme to develop future leaders
  • Development of three modules of six module programme
  • Collaboration with other suppliers
  • Programme launches in 2013 comprising: profiling, coaching, mentoring, six workshops, networking


  • Programme now in its third year
  • Forty people participated so far
  • Numerous promotions of participants to Board level
  • Now MAA flagship programme

What the client said

Suzanne Barnes

Suzanne Barnes

Head of Agency and Talent Development, MAA

As part of the team that created the Future Leaders Academy, Agency People have been instrumental in its success. With a deep knowledge about the issues and opportunities related to running creative agencies, they developed and deliver engaging modules that consistently receive great feedback from our members. The future Leaders Academy is now one of our flagship programmes and is developing the industry leaders of the future.

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