Who We Are

Who Are Agency People?

We are a group of successful directors, owners and consultants who have each excelled in specific disciplines within Finance, Communication Strategy, PR and Management.

We understand your world

We know the agency world as well as you do but, because we have an external view of the challenges you face, we can bring objectivity, honest feedback and insight on areas you can't see.

We're serious about making change enjoyable

As serious as we are about what we do, we still know how to have fun with it. Buy-in from your teams is critical to the success of our support so we're not so rigid in our recommendations that your people won't enjoy the process of change. We'll make sure you and your staff are enlightened and energised by the work we do with you.

And that's why it works so well.

If you would like to know more about our team's credentials, please ask.

John Gage

John Gage


John worked in business to business marketing roles in the energy, healthcare and recruitment sectors, before starting Agency People with Theresa Guppy in 2000.

He enjoys the challenge of understanding what is holding businesses back from growing and more importantly what can be done to accelerate growth.

Much of his work is around retaining and growing existing clients, using both tools and insights into behaviour on both the client and agency sides.

He uses personality profiling tools extensively to help build relationships between agencies and clients and to help to build high performing senior teams.

Theresa Guppy

Theresa Guppy


Theresa Guppy held senior commercial roles in Film Production, Advertising and PR agencies for twelve years before setting up AgencyPeople with John in 2000.

Having initially trained as a chartered accountant, she combines the rigour of her commercial and management skills with a light touch for motivating people to facilitate change and business success. She is a Master NLP practitioner and an Associate Member of the International Coaching Federation, and heads up our Facilitation and Executive coaching practice.

Richard Houghton

Richard Houghton

Associate Partner

Richard spent the first 25 years of his career working in public relations consultancies in the UK and Europe, holding senior management positions in Fleishman-Hillard, Shandwick, and Ketchum. He also ran his own specialist agency, Carrot Communications for a decade.

He has dealt with a very wide range of management challenges during his career including merging three agencies to create a new firm, divisional and agency turn rounds, and the launch of an agency from scratch.

A columnist for PR Week, Richard writes on the business of public relations in the monthly Agency Doctor column. Past president of the International Communications Consultants Organisation, he is also a former Chairman of the PRCA and currently Chairman of Fellows for the association.

Fiona Menzies

Fiona Menzies


After 15 years of agency life, Fiona is now consulting for agencies of multiple sizes and disciplines. She is enjoying focusing on helping agencies rather than solving clients' challenges as she gets to work with people she has an affinity with and situations that are familiar.

Agency life taught her how to juggle a huge amount of work, responsibility and people, to get the best results quickly and gave her the skills to walk into a meeting and get to grips with an issue quickly.

Fiona took on a lot of responsibility early in her career: running an art business aged 20, a satellite integrated agency in Miami aged 28, and set up an ideas agency in the Middle East in 2007 which was billing £3M in its fifth year.

She knows how hard it is to keep clients loyal, employees motivated and sales coming in, whilst making it fun and inspiring for everyone. She now spends time working with companies who need help nurturing, growing, shining or simply maintaining their success; she also helps companies looking to expand into the Middle East.